For Reflection/indicator (Still updating)

In depth-interview

• Did you interview at least four people?

• Did you take notes during the interviews?

• Did you create a recording of each interview?

• Did you use direct quotes when writing what users say?

• Did you note things users do that are relevant to your research?

• Did you record what users think, based on the quotes they provided?

• Did you observe how users feel based on what they said and how they expressed themselves?

• Did you group multiple users with similar perspectives together?

• Did you turn your one-user empathy maps into two aggregated empathy maps?

Empathy map

• Did you use direct quotes when writing what users say?

• Did you note important things users do?

• Did you write down what users think, based on their quotes?

• Did you note how users feel, based on what they said and how they expressed themselves?

• Did you incorporate perspectives that would inform inclusive design as you built your empathy map?

Persona

• Did you use the data from your aggregated empathy maps to create your personas?

• Did you include all the basic information about your personas?

• Did your persona descriptions summarize their interests, needs, and experiences?

• Did you include a few quotes that summarize their interests, needs, and experiences related to the website

• Does the persona have goals, frustrations, and quotes that provide meaningful insights?

• Did you include a picture or avatar representing the persona?

User story

• Includes a one-sentence story from the persona's point of view

• Contains a clear action and benefit

User Journey map

• Write effective user stories describing your user’s pain points?

• Conduct user research to outline your user’s journey?

• Chart your user’s pain point experience using a user journey map?

• All of the actions along the user’s journey are defined.

• 2 - 3 tasks were captured for each action and at least one feeling identified.

• Indicate how the user feels at each point.

• Improvement opportunities are identified for each step of the user journey.

• Journey map considers accessibility and seeks to reduce the impact of designer bias.

Competitive analysis

• Identify three to six key competitors, complete with “direct” and “indirect” designations?

• Have a clear competitive audit goal?

• Review the products that the competitors have to offer?

• Include three to six features for comparing the businesses, chosen based on the competitive audit goal?

• Include an analysis of trends among the competitors?

• Comment on how the competitors position themselves in the market?

• Highlight what the competitors do well, and what they could do better?

• Consider how the competitors describe themselves?

• Describe the competitors’ strengths and weaknesses?

• Highlight gaps in the competitors’ products?

• Identify opportunities where your product can stand out and make itself unique?